[15:25:46 March 23rd, 2011] Shandong Newsnet: The Provincial Government press briefing is confirmed to be held at 10, March the 24th, 2011, Thursday. Conditions of the 2011 Heze International Peony Fair will be issued. Our newsnet will offer you real live broadcast of the briefing then, please pay attention.
[9:34:04 March 24th, 2011] Shandong Newsnet: The briefing is officiated by Kong Fanke, Director of Shandong Communist Party Propaganda Office and Vice director of People’s Government Information Office.
[10:02:37 March 24th, 2011] Kong Fanke: Friends from the press, ladies and gentlemen, good morning.
[10:02:50 March 24th, 2011] Kong Fanke: The Heze International Peony Fair has been successfully held for 19 sessions since the year of 1992 and has become a famous festival brand which shows the local features and enforces the economic and social development. The 2011 Heze International Peony Fair will be held on April the 15th in Heze. The provincial press briefing is held here today. Mr. Li Fahong, Vice Mayor of the Provincial Government Office, Mr. Liu Weiping, Director of the Market Information Office of Heze, Mr. Ma De, Director of News Office of Heze Government, Mr. Wang Dianchang, Director of the Heze Tourist Administration, as well as Mr. Ning Youming, Vice Director of the Heze Commercial Bureau are invited to give us a circular of the Fair and give answers to the reporters’ questions.
[10:02:53 March 24th, 2011] Kong Fanke: Reporters from the central press in Shandong, Hong Kong press branches in Shandong, as well as press directly under the province and main press of Jinan and Heze also attend the briefing.
[10:02:57 March 24th, 2011] Kong Fanke: First, I call on Mr. Li Fahong to give us a brief introduction of Heze and its tourism resource and the preparation of the 2011 Heze International Peony Fair.
[10:03:04 March 24th, 2011] Li Fahong: Friends from the press, ladies and gentlemen, good morning.
[10:03:37 March 24th, 2011] Li Fahong: Today, commissioned by the Heze International Peony Fair Organization Committee, I would like you inform you the related situation about the 2011 Heze International Peony Fair. First, on behalf of the Fair Organization Committee and Heze People’s Government, I would like to give my warmest welcome to the friends from press attending the conference today, as well as give my sincere gratitude to the leaders of all levels, the reporters and all walks of society for your consideration and support for the Fair.
[10:03:41arch 24th, 2011] Li Fahong: Now I would like to give you a brief introduction of Heze and its tourism resource and the preparation of the 2011 Heze International Peony Fair.
[10:04:10arch 24th, 2011] Li Fahong: Firstly I would like to talk about Heze. Heze, administrating 8 counties, one district and 10 provincial economic and technological development zone, has a population of 9.5 million and covers an area of 12 thousand square kilometers. Heze is a beautiful city with plaint and forests and an excellent tourism city. It is called the “City of Peony”, “Painting Town”, “Martial Art Town” and “Hometown of Chinese Folk Art”. At present, Heze, relying on its advantages and opening wider to the outside world, makes all effort to accelerate the development of strategic emerging industrial base, coal chemical industrial base, petrochemical industrial base, subsidiary agricultural production industrial base, logistics base and cultural tourism industry and form a development center of the common boundary of the four provinces including Shandong, Jiangsu, Anhui and Henan. And our city is showing a excellent situation of fast development of economy, stable and harmonious social environment and people living and working in peace.
[10:04:37 March 24th, 2011] Li Fahong: In recent years, the tourism of Heze is also developing well. Tourism has been listed as one of the pillar industries. In 2007, Heze is named the “City of Peony” of China by China Florists Association, and named as the “Excellent Tourism City” by the National Tourism Administration in the year of 2009. We hosted 6.5 million tourists from China as well as other countries, which is a great increase compared with the year of 2006 in which we hosted 2.3 million tourists only. The income of tourism increased from 1.2 billion in 2006 to 3.6 billion in 2010, ranking in the top three in our province.
[10:04:40 March 24th, 2011] Li Fahong: Then I would like to talk about the peony of Heze. Heze enjoys a rich peony resource and peony has been seen as the symbolization of fortune, happiness and prosperity. Except for ornamental value, the peony also has economic value and can be used as medicine. Heze has had a long history of cultivating peony and the records said that “The peony of Caozhou (old name of Heze) is the best in the world”. Now we cultivated a total of 80 thousand mu peonies in Heze which includes over 30 large cultivation bases and more than 200 greenhouses. 9 different color schemes, 10 flower types and 1156 varieties of peonies are registered in the General Administration of Quality Supervision.
[10:07:00 March 24th, 2011] Li Fahong: Third, I would like to talk about the development history of the International Peony Fair. Since the reform and opening up, Heze has been put efforts into the research, marketing and publicity of the peony. The first session of Peony Fair is successfully held in April, 1992 and it has been the 19th session in 2010. We have hosted over 30 million tourists from home and abroad, got 89 billion economic and trade volume, signed 600 contracts about foreign investment and the foreign cooperation field is related with over 40 industry categories during the Fair.
[10:07:07:05 March 24th, 2011] Li Fahong: The Effects of the Peony Fair is gradually growing and received series of titles such as the “China top ten activities of florists” and “the most effected brand fair”. And Heze has been named as the “China Excellent Tourism City” and “China Excellent Festival City”.
[10:07:07:37 March 24th, 2011] Li Fahong: The Fair raises the prestige of peony of Heze and makes Heze the “China City of Peony”. It also pushed forward the building of a new socialist countryside and the over-all development of economy of Heze. The culture of Heze is also stimulated. Heze is now accelerating reform and opening up and all the undertakings are advanced by leaps and bounds.
[10:07:07:53 March 24th, 2011] Li Fahong: Fourth, I would like to talk about the preparation work and the arrangement of the 2011 Heze International Peony Fair.
[10:07:07:56 March 24th, 2011] Li Fahong: The 2011 Heze International Peony Fair is confirmed to be opened on April the 15th. And over 20 activities are arranged. To make sure the success of the Fair, the Heze Party Committee and Government strengthened the organization of the Fair and found the organization committee of the Fair. And at present, the preparation work of the Fair is smooth.
[10:07:09:49 March 24th, 2011] Li Fahong: Friends, the Heze peony is smiling for your coming. And the 9.5 million hospitable Heze people are expecting for you. Thank you.
[10:49:01 March 24th, 2011] Kong Fanke: The Heze International Peony Fair is significant to the economic development of Heze and the South Shandong economic zone. We hope that you the press can give a full report of this press conference and make good atmosphere for it.
[10:49:05 March 24th, 2011] Kong Fanke: That’s the end of the briefing. Thank you.