[12:07:38 September 20th, 2010] Shandong Newsnet: The Provincial Government press briefing is confirmed to be held at ten thirty, September the 20th, 2010, Tuesday. Conditions of the Twelfth Zhanhua Winter Date Festival of China Binzhou will be issued.
[10:37:15 September 21st, 2010] Shandong Newsnet: The briefing is officiated by Kong Fanke, Director of Shandong Communist Party Propaganda Office and Vice director of People’s Government Information Office.
[10:38:10 September 21st, 2010] Kong Fanke: Friends from the press, ladies and gentlemen, good morning. Since 1999, the Zhanhua Winter Date Festival of China Binzhou has been held for 11 sessions successfully. It has been playing a prominent role in showing the regional features and advantages and in advancing the fast and sound development of society and economy. In order to promote the brand of Zhanhua winter date and develop winter date industry, as well as promote socio-cultural development, the 12th Zhanhua Winter Date Festival of China Binzhou will kick off on September the 28th. The provincial press briefing is held here today. Ms. Qi Weihua, municipal standing committee and minister of the Information Department, Mr. Zhang Fanliang, researcher of the provincial Department of Forestry, Mr. Zhao Xushui, deputy secretary general of the provincial Consumers’ Association, Mr. Jia Shanyin, deputy secretary and county magistrate of Zhanhua county, are invited to give us a circular of the events and give answers to the reporters’ questions.
[10:39:05 September 21st, 2010] Kong Fanke: Reporters from the central press in Shandong, Hong Kong press branches in Shandong, as well as press directly under the province and main press of Jinan and Binzhou also attend the briefing.
[10:39:16 September 21st, 2010] Kong Fanke: First, I call on Mr. Jia Shanyin to inform us the situations of Zhanhua County, the winter date industry and the preparation work of the Twelfth Zhanhua Winter Date Festival of China Binzhou.
[10:41:29 September 21st, 2010] Jia Shanyin: Friends from the press, ladies and gentlemen, good morning.
[10:44:33 September 21st, 2010] Jia Shanyin: On behalf of the Organization Committee of the Twelfth Zhanhua Winter Date Festival of China Binzhou, I’d like to inform you the situations of the festival and the Zhanhua winter date industry. Firstly, on behalf of the organization committee, I would like to extend my warm welcome to the friends from the press attend here today and give my sincere gratitude to the leaders, all sectors of the community and friends from the press, for their constant support and consideration of the development of society and economy, especially the winter date industry of Zhanhua.
[10:44:37 September 21st, 2010] Jia Shanyin: Zhanhua county, named as the “Land of Chinese Winter Date”, is located in the north of Shandong, at the southern bank of the Bohai Bay. It is the main battlefield in the project of constructing the Yellow River delta efficient ecological economic zone and the Shandong Peninsula blue economic zone. Zhanhua county covers an area of 2215 square kilometers, with a coastline of 162.6 kilometers. It has a population of 387 thousand, separately disperse in 12 villages and towns, 443 administrative villages and two provincial-level economic development zones. And now I would like to inform you conditions of the development of winter date industry and the preparation work of the 12th Zhanhua Winter Date Festival.
[10:44:41 September 21st, 2010] Jia Shanyin: Firstly, the development conditions of Zhanhua winter date industry. In recent years, based on the resource advantage, Zhanhua party committee and government take priority to the winter date industry and have walked out of a way that restructures agriculture, develops rural economy and increases farmers’ income. Leaders of the province and our nation have given highly appreciate to the winter date industry. Zhanhua winter date is originally a precious kind of date planted in the farmers’ houses. It’s famous for its latemature. The date tastes well and contains over 18 amino acids and various kinds of vitamins needed by people. Vitamin C in the date is as much as 20 times in apples and 100 times in pears. In this way, the winter date is called “live vitamin”. Because of the features of it, Zhanhua started to positively exploit this unique resource since 1994. The Zhanhua winter date becomes the leading industry in agriculture after industrial restructuring. At present, the winter date orchard covers an area of 500 thousand mu. Winter date industry has been the pillar industry of the county and a stable support in the process of enriching the farmers. In recent years, Zhanhua party committee and government take much more priority to the development of winter date industry. According to the lines of thinking in work of “take features as importance, take brands as advantage, take management as key, take flagship product as foundation”, we insist to take quality as the lifeline of the winter date industry and organize several of activities every year. The winter date industry now is on a new stage.
[10:48:36 September 21st, 2010] Jia Shanyin: Secondly, implementing the second undertaking of Zhanhua winter date. In order to ensure the constant and helthy development of the winter date industry, Zhanhua county implemented second undertaking, aiming to build the brand of “Famous Fruit of China Nation” and carrying out pollution-free green and standard production. The second undertaking includes: one, making standards; two, constructing the base; three, celebrating innovation; four, promoting industrialization; five, developing the market. In the year of 2009, the product of winter date in our county reached 350 million kilograms and the average income of farmers reached 6000 yuan. Zhanhua county then got the name of “Land of Winter Date”, “First County of Chinese Winter Date”, “Top Ten Counties of Chinese Date Industry”, “Scenic Spot enjoys the highest growth power”, “Demonstration County of Economic Forest Industry”, “Standard Demonstration Area of Winter Date Production”. Zhanhua winter date was also called the “Chinese Fruit King”, “Famous Fruit of China”, “Agriculture Brand Products of Shandong Province”, “Agriculture Brand Products of China”, “Top Ten Famous Date of China”, “Reserved Production of China”.
[10:54:15 September 21st, 2010] Jia Shanyin: Thirdly, the preparation work and activity arrangement of the Twelfth Zhanhua Winter Date Festival of China Binzhou. The festival will kick off on September the 28th. The 8 major activities are as follows. First, the publicity. Advertisement will be broadcasted on CCTV from September the 1st to the 30th. From September the 1st to November the 30th, advertisement can be seen on People’s Daily, Dazhong Daily, Hong Kong Commercial Daily and Binzhou Daily. Billboard can be seen on the Jinghu expressway, Rongwu expressway and Jinshan expressway. Collection of folk songs in Zhanhua and the opening ceremony of Zhanhua Winter Date Museum will be organized. Second, a quality safety and cracking down against fake products will be organized. A serious of activities including the supervising of winter date and its market, identification of the Zhanhua winter date, a sales promotion in major cities of the county, cracking down on the fake Zhanhua winter date of farm product markets, displaying the winter date in the world expro and so on. Third, the opening ceremony of the Twelfth Zhanhua Winter Date Festival of China Binzhou. The ceremony is arranged at ten thirty, on September the 28th, at the Zhanhua Winter Date City. Forth, Zhanhua Winter Date Competition Prize Presentation cum Evening Party of the Festival. The Party is arranged from 19 to 21, at the Zhanhua Winter Date City. Fifth, Garden Party and Picking Up activity. After the opening ceremony of the 28th, leaders and guests will be organized to have a journey in the winter date garden and pick up dates. Sixth, competition of winter date. A preliminary contest will be held before September the 10th. A quarter-final will be held in the middle of September, and the finals will be on the September 27th. Seventh, Agricultural Trade Fair and Exhibition. It will be held from September the 28th to the 30th, at the International Convention and Exhibition Centre of Binzhou. Eighth, investment promotion activities. There will be a foundation stone laying ceremony and a ribbon-cutting ceremony in the morning of September the 29th.
[10:57:19 September 21st, 2010] Jia Shanyin: In order to make sure the festival a successful, Zhanhua party committee and government organized an organization committee for the festival. It is led by related colleagues of the party committee and government. 11 working teams are also organized. At present, the preparation work is underway smoothly. Under the consideration and support of leaders and friends, the 12th Zhanhua Winter Date Festival is waiting for your coming. The 380 thousand people of Zhanhua is welcoming you. Thank you.
[11:22:40 September 21st, 2010] Kong Fanke: That’s the end of the briefing. Thank you.